Once you get over the whole “Who wants to know what I had for breakfast?” hang-up, you realize hot social networking application Twitter is massively useful for individuals as well as organizations. All of us at Pelotonics Twitter individually, but didn’t have a good way to coordinate updates and replies to the @Pelotonics account. Until CoTweet, that is.

CoTweet’s purpose is very similar to Pelotonics in that it helps a group collaborate–but specifically on Twitter. We’ve set up CoTweet on the Pelotonics account this week. You can tell because Troy, Daniel, and I are listed in the background of the Pelotonics Twitter page with our personal Twitter accounts, and Pelotonics update signatures. Since tweets are limited to 140 characters in size, each signature is just a ^ sign with our initials–so mine is ^GT, Daniel’s ^DM, and Troy’s ^TM, as pictured.

There’s a whole lot more under the CoTweet hood that makes it easy for several people to post to an organization or company Twitter page.

With CoTweet you can give your whole team access to your organization’s account through a unified interface. You can assign tweets to team members (like if I see something I think Daniel would be best to @ reply to, I can assign an incoming tweet to him), you can set up shared searches for keywords (like your product or company name), you can jot notes on a per user basis (like if you follow someone you met at a convention, you could note the convention name and what you talked about there). Team members can be “on duty” or watching the account for mentions at various times, and you can schedule tweets to go out at later times. Here are some screenshots.

Thanks to the folks at CoTweet for making a useful tool, and to Tim O’Reilly and Sarah Milstein for bringing CoTweet to my attention on page 198 of The Twitter Book (which I highly recommend for anyone wondering what the heck Twitter’s all about).

CoTweet is in private beta now, but you can request access on its homepage. Of course, if you’re not already, be sure to follow Pelotonics on Twitter.

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