In their bestselling new book, Nudge, authors Richard Thaler and Cass Sunstein describe the effect choices make in our lives. They suggest that making one good choice over a bad choice can make all the difference.
In their list of the top 12 nudges, they talk about Stickk.com, a site that helps you make a commitment. At Pelotonics, we help teams make the commitment to finish what they start and to get projects done, so we found this commitment concept a valuable tool.
From Nudge:
Many people need help in achieving their goals and aspirations. Committing oneself to a specific action is one way to improve the odds of success. Sometimes it is easy to make a commitment, as, for example, by cutting up your credit cards, refusing to stock your kitchen with brownies and cashews, or having your significant other hide the TV remote until those leaves get raked…
Stickk offers two ways to make commitments: financial and nonfinancial. With financial commitments, an individual puts up money and agrees to accomplish a goal by a certain date. He also specifies how to verify that he has met his goal…. If the person reaches his goal, he gets his money back. If he fails, the money goes to charity.
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